ATLANTA and TORONTO, CANADA – November 6, 2019 – Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, announces Bruce Culbert has joined the firm as a Board Member and Senior Advisor on Strategy. Bruce is a SaaS visionary with more than three decades of experience in the enterprise software industry helping companies drive revenue.
According to Smart Selling Tools’ 2019 SalesTech Benchmark Survey Report, the social selling industry has grown 500% since 2017. Grapevine6 is poised for explosive growth as sellers in a variety of industries realize they must become effective digital sellers to prosper. Bruce will play a significant role in the company’s continued success in this burgeoning space.
Commenting on the move, Mike Orr, COO and co-founder of Grapevine6, says, “We are thrilled to have Bruce join our team at this pivotal time in our company’s history. His experience and proven track record growing SaaS businesses at IBM, KPMG, SFDC and the Pedowitz Group is exactly what our company needs at this time. We look forward to his guidance and input as we evolve to the next level.”
Bruce joins Grapevine6 at an exciting time of record growth. In April of this year Forrester named Grapevine6 a 2019 Leader in social selling. Grapevine’s solution received a differentiated rating in six criteria including AI, Content and Privacy, Risk and Compliance and Product Vision, Product Road-Map and Category Vision. The company was recognized as “the best fit for companies that want to avoid risk.” Download the report here.
“For the last several years I have seen the innovative and entrepreneurial Grapevine6 team grow from a five-man start-up into a into a wildly successful enterprise company,” Bruce notes. “Today the company is meeting and exceeding the needs of Fortune 500 clients all over the world. The future is very bright.”
Grapevine6’s digital selling / content engagement solutions make selling in digital/social channels easy and profitable by enabling sales teams to develop new relationships and business opportunities. Fueled by dominance in financial services, the company’s success in this sector is opening opportunities in other industries including insurance and B2B technology.
About Bruce Culbert
Bruce Culbert is Managing Director of Cultech Inc., a Software (SaaS) and Services management and holding company. The former head of IBM e-business Services and EVP and GM of Global Services for Salesforce.com, he has been described as an e-Commerce visionary by Forrester Research and a “charismatic leader” by Information Week. CRM Magazine recognized him as “One of the 20 Most Influential People in CRM”.
Bruce currently advises companies focused in cloud computing, CRM, and sales and marketing technology. He serves as a Senior Advisor to EGL Ventures (Private Equity Investments) and its portfolio companies. His focus is on growing and realizing value for SaaS companies, and consulting and service ecosystem partners for Saleforce.com, Adobe, Oracle, Marketo SAP and Microsoft cloud solutions. He is also a Board Member and Senior Advisor to Grapevine6, a provider of mobile social selling solutions for large enterprise companies. Contact Bruce via email at bculbert@cultechexec.com
About Grapevine6
Grapevine6 is a patented social and digital sales engagement platform that accelerates sales and marketing efforts. Launched in 2013, Grapevine6 uses artificial intelligence to provide the content that moves sales opportunities through the pipeline in a more efficient and effective way. Grapevine6 solves the content challenges faced in deploying employee advocacy, content marketing and social selling, and works with existing sales and marketing investments to increase ROI. The company was recently designated a Leader by Forrester in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019. Headquartered in Toronto and led by an award-winning team of engineers, Grapevine6 is now powering the global social selling program at some of the largest technology and financial services companies in the world. Follow Grapevine6 on LinkedIn, Twitter and Facebook. For more information visit Grapevine6.com.
Media/Analyst Contact
Elizabeth Fairleigh
thE Connection, Inc.
404.874.4562
Elizabeth@EConnectionPR.com
